Small agency attention.
Big agency results.
We help brands grow through earned media, commerce storytelling and affiliate strategy, turning press into measurable performance.
since
2003
In the press. On the lists. In the cart.
Great media coverage builds credibility. Strategic commerce placements drive measurable results. We help brands achieve both.
About us →
What we do.
PR first, for consumer brands across wellness, food & beverage, CPG, home, lifestyle, fashion and beauty. We help brands build credibility, reach new audiences and drive measurable results.
Media Relations & Brand Storytelling
Feature stories, founder profiles, expert commentary and broadcast segments that build credibility and keep brands in the conversation.
Product Reviews & Shopping Editorial
We get products tested by commerce editors for reviews, “I Tried It” features, best-of lists and gift guides, the coverage shoppers and AI search tools turn to when deciding what to buy.
Affiliate Program Management
We set up and run affiliate programs, from publisher recruitment to commissions and promotions, so commerce coverage turns into trackable sales.
Brand Launches & PR Strategy
Campaigns for new brands, product launches and big milestones, from positioning and press materials to targeted outreach that builds buzz and keeps it going.
Our work.
A few of the lists, guides, awards and stories our clients have landed.
“Why are we still using the same pads our mothers used?”InertiaAwardFood NetworkThe Healthiest Boxed Pastas, According to Dietitians
“I recommend Giadzy’s gluten-free line of pasta by Giada De Laurentiis.” — Toby Amidor, RDGiadzyBest-of listMarie ClairePresenting: The Beauty Fanatic’s Guide to New York City
Best Facial: the Signature Vitality Facial at The Spa by Equinox, “perfect for those looking to be downright pampered.”RationaleBest-of listEsquireThe best weighted blankets
“When I think of a weighted blanket, I think of something that looks and feels exactly like this one from Tempur-Pedic.”Relax The BackBest-of listLA MagazineBest of Beauty Awards: Best CBD Manicure
“The Canna-Cure, or cannabis-infused manicure, starts by popping a hemp gummy followed by a soak with a CBD-infused hot towel…”BellacuresAwardNBC SelectThe 23+ Amazon picks our shopping editors buy every Prime Day
“SaltStick’s Electrolyte FastChews are an essential part of my fueling regimen during long runs…”SaltStickEditors’ pickYahoo Health5 best massage chairs of 2026, tested and reviewed
“This was one of two massage chairs we set up in Yahoo’s New York office, and it quickly became a staff favorite.”Human TouchTested + reviewedWSJ Buy SideThe best food gifts
“As someone who takes red sauce very seriously, I was surprised at just how much we enjoyed Giadzy’s jarred offering…”GiadzyGift guideOprah DailyBask in the Glow of Our First Annual Sun Awards
Best Serum with SPF: #3 The Tinted SerumRationaleAwardBetter Homes & GardensThe best recliners
“Whether you have neck pain from sitting at a desk all day or back pain from being on the go, this pick really is the Perfect Chair.”Human Touch + Relax The BackBest-of listWWDFormer Men’s Wearhouse Executive Scott Norris Joins Friar Tux as President
Friar TuxBusiness newsAthletech NewsCES 2026: The Fitness, Health & Wellness Tech That Impressed Us the Most
“The company’s chairs are a staple in pro athlete recovery rooms and high-end gyms.”Human TouchBest of CESTIMEInertia Prism Pads: The Best Inventions of 2026“Why are we still using the same pads our mothers used?”InertiaAwardFood NetworkThe Healthiest Boxed Pastas, According to Dietitians“I recommend Giadzy’s gluten-free line of pasta by Giada De Laurentiis.” — Toby Amidor, RDGiadzyBest-of listMarie ClairePresenting: The Beauty Fanatic’s Guide to New York CityBest Facial: the Signature Vitality Facial at The Spa by Equinox, “perfect for those looking to be downright pampered.”RationaleBest-of listEsquireThe best weighted blankets“When I think of a weighted blanket, I think of something that looks and feels exactly like this one from Tempur-Pedic.”Relax The BackBest-of listLA MagazineBest of Beauty Awards: Best CBD Manicure“The Canna-Cure, or cannabis-infused manicure, starts by popping a hemp gummy followed by a soak with a CBD-infused hot towel…”BellacuresAwardNBC SelectThe 23+ Amazon picks our shopping editors buy every Prime Day“SaltStick’s Electrolyte FastChews are an essential part of my fueling regimen during long runs…”SaltStickEditors’ pickYahoo Health5 best massage chairs of 2026, tested and reviewed“This was one of two massage chairs we set up in Yahoo’s New York office, and it quickly became a staff favorite.”Human TouchTested + reviewedWSJ Buy SideThe best food gifts“As someone who takes red sauce very seriously, I was surprised at just how much we enjoyed Giadzy’s jarred offering…”GiadzyGift guideOprah DailyBask in the Glow of Our First Annual Sun AwardsBest Serum with SPF: #3 The Tinted SerumRationaleAwardBetter Homes & GardensThe best recliners“Whether you have neck pain from sitting at a desk all day or back pain from being on the go, this pick really is the Perfect Chair.”Human Touch + Relax The BackBest-of listWWDFormer Men’s Wearhouse Executive Scott Norris Joins Friar Tux as PresidentFriar TuxBusiness newsAthletech NewsCES 2026: The Fitness, Health & Wellness Tech That Impressed Us the Most“The company’s chairs are a staple in pro athlete recovery rooms and high-end gyms.”Human TouchBest of CESHave a story to tell?
Tell us about your brand and what's coming up, and we'll tell you where we see it landing.