PR + affiliate for consumer brands
Our services.
From commerce PR and AI search to affiliate programs and brand storytelling, every program is built around your goals.
Commerce PR + AI search
Show up where shoppers decide.
Shoppers now ask ChatGPT and Google what to buy, and the answers lean on trusted reviews and roundups. We earn your products a place in both.
GEOAI searchCommerce PR
AI search visibility + GEOGenerative engine optimization: earning the third-party coverage AI tools cite when shoppers ask for recommendations.
Best-of lists + shopping roundupsThe lists and roundups shoppers check right before they buy.
“I Tried It” reviews + product testingHands-on testing and honest reviews with commerce editors.
Gift guidesHoliday, Valentine’s Day, Mother’s Day and Father’s Day guides, pitched months ahead.
Affiliate management
Coverage you can track.
We set up, run and optimize affiliate programs that work hand in hand with your PR, so you can see what coverage earns.
AffiliatePerformance PR
Program setup + strategyNetworks, commissions and terms that fit your brand.
Partner recruitmentContent, publisher and coupon partners that grow your program.
Promotions + seasonal salesWe put your promotions and holiday sales in front of affiliate partners to drive more sales.
Optimization + reportingOngoing tuning, with clear reporting on what drives sales.
Brand PR
Stories that build credibility.
Getting your brand, founders and products into the conversation, from the first launch to every milestone after.
Media relationsThought leadership
Brand storytelling + featuresFeature stories, founder profiles, broadcast and podcasts.
Launches + eventsBrand, product and store launches planned with press in mind.
Thought leadershipExpert quotes and interviews that make founders go-to voices.
Partnerships + activationsCampaigns and brand partnerships that create buzz and reach new audiences.
AwardsThe right industry awards, with entries that highlight your strengths.
By industry
Who we work with.
Health & wellnessRecovery, skincare and wellness brands, and the doctors behind them, on the lists shoppers trust.Wellness PR →LifestyleFood, home, beauty and entertaining brands in gift guides, best-of lists and magazines.Lifestyle PR →PR in New YorkA boutique agency in New York and LA: best-of lists, awards, features and affiliate.PR agency NYC →

