Some of our past and present clients

Stamp with the text 'City Winery' in pink.
Book cover titled 'Giadzy' by Giada De Laurentiis
Human Touch logo with stylized orange and gray design
CVC logo with stylized letters.
Logo for City Vineyard at Pier, featuring text and vine graphic elements, with sections for restaurant, wine garden, and City Winery
Logo with stylized 'V' and 'A' above the word 'VANNA' in capital letters.
Logo for The Montauk Beach House featuring a black circle and bold black text.
Logo with large letter F on the left, T on the right, separated by a vertical line, and the text 'F R I A R T U X' below.
Logo of Aloha Lani Resort Waikiki Beach featuring a circular graphic above the text in navy blue.
Gotham Magazine logo in black text on white background.
Logo for 'The Conqueror Virtual Challenges' with black background and white text.
A black and white logo with a stylized letter W, two stars on each side, and the text 'John Wayne Enterprises' below.
Logo of Colibrí Boutique Hotels with a stylized hummingbird above the text.
The word 'RATIONALE' in large black letters on a white background.
An abstract black and pink-orange gradient eye shape logo with the word 'Eyevo' written to its right.
Iconic logo of the brand 'Incredibug' with playful, rounded orange and blue letters spelling 'incredibug'
Sovány logo in gold cursive text
Amansala logo in black font.
Text reading 'JOHN HARDY EST BALI 1975' on a plain white background.
Modern luxury Hamptons logo with black and gray text on a white background.
Logo of XO World Project Foundation featuring large gray XO symbol with a small heart inside the left bar of the X, and the words "XO WORLD PROJECT FOUNDATION" below, with a color bar in blue, pink, red, and green.
Festival Napa Valley logo in black text
Logo of Ocean Drive with stylized text
Popl logo in black font.
Bellacures logo with the tagline 'a salon for hands and feet'
Black and white logo of Watch Gang with a stylized letter V above the text.
Logo of The Ink House, a luxury inn, with the name in purple and gray text.
PAMA Pomegranate Liqueur logo in red text on a white background.
Logo with a spiral symbol and the text 'HPNOTIQ' underneath.

Case Studies

FREEDOM MOSES

  • Two pairs of slides, one with a leopard print pattern in brown and black, and the other with a speckled black and white pattern, on a white background.

    OBJECTIVES

    Launch the Israeli footwear brand in the U.S. during the Pandemic.

    Create a consistent flow of press mentions for the brand.

    Work with social media influencers to get mentions of the brand and build buzz on Instagram.

  • Three women standing on rocks, each wearing leopard print sandals in yellow, pink, and brown, with pedicured toes visible.

    STRATEGY

    Introduce the brand to editors and reporters at magazines, newspapers, websites and broadcast outlets.

    Work with bloggers and social media influencers to offer complimentary slides in exchange for social sharing.

    Focus and steer coverage by generating trend storylines and positioning the slides as the hottest, most comfortable new shoe trend.

  • Series of three screenshots showing different pairs of slides; the left one has snake print slides, the middle one shows blue and beige slides with palm trees, and the right one features bright pink slides. Text on the rightmost screenshot reads "Swipe up and use code Alexis10 for these slides."

    RESULT HIGHLIGHTS

    In under six months FGPR produced over 50 billion impressions for the new brand.

    Generated a continuous stream of stories on the brand in top lifestyle outlets including InStyle, HuffPost, WhoWhatWear, StyleCaster, Cosmopolitan, PopSugar, InTouch, PureWow, KTLA, Bustle, In The Know, Shape magazine, INSIDER, Harper’s Bazaar, Daily Mail, Hello Giggles, and more.

    Secured mentions for the brand on Instagram with major social media influencers like @weworewhat, @spreadfashion, @saramontazami, @whitneyeveport, @alexis.belbel, @Amanda_stantonn, @laurengores, @aloprofile, @sweetteawithmadi, @keltie, and more.

HUMAN TOUCH

  • OBJECTIVES

    Increase national awareness of Human Touch and establish the brand as a leader in the wellness and recovery category.

    Build long-term editorial authority through consistent inclusion in high-value commerce coverage and “best of” lists.

    Develop a stronger affiliate program that could support both revenue growth and expanded editorial opportunities.

  • STRATEGY

    Conduct sustained, targeted outreach to commerce editors across wellness, lifestyle, fitness and gear publications, positioning specific Human Touch products around relevant editorial opportunities.

    Create timely media angles around wellness trends, product launches, seasonal moments and gift-giving occasions while continually pitching evergreen categories such as best massage chairs, recovery products and zero-gravity recliners.

    Manage and optimize the affiliate program end-to-end — recruiting high-quality publishers, strengthening existing relationships, adjusting commission structures and coordinating promotions to make Human Touch more competitive with commerce partners.

  • RESULT HIGHLIGHTS

    Secured ongoing coverage across leading national outlets including Men’s Health, People, Forbes Vetted, CNN Underscored, Shape, Men’s Journal, Health, Good Housekeeping, NBC News, Yahoo Health, Athletech News, and Garage Gym Reviews.

    Established consistent visibility within high-intent commerce content, including “best massage chair,” wellness and recovery roundups and seasonal gift guides.

    Built an integrated PR and affiliate ecosystem that keeps Human Touch visible throughout the consumer research journey — across editorial commerce, traditional search and increasingly AI-driven search.

BELLACURES

  • Hands with colorful metallic nail polish holding various crystals over a table with wheat, herbs, candles, and incense sticks.

    OBJECTIVES

    Position brand as the premier, high-end salon in Los Angeles and Dallas.

    Create a consistent flow of press mentions for the brand.

    Work with social media influencers to get mentions of the brand on Instagram, the company's social focus.

  • Three people sitting on couches in Bellacures Salon receiving virtual reality relaxation therapy, with two women and one man, all wearing VR headsets, and a staff member assisting one of the women.

    STRATEGY

    Continually told the story of the brand’s unique viewpoint in business stories and by coming up with new press-worthy services and expert advice press releases.

    Worked with bloggers and social media stars to offer complimentary services at the salon.

    Developed unique social media ideas like #ManiMondays where Bellacures visits popular and trendy businesses like Stone Cold Fox, For Love and Lemons, Sonix, Luv AJ, to give manicures to their employees in exchange for social media coverage.

  • Collage of four images featuring manicured nails with various nail polish designs and colors.

    RESULT HIGHLIGHTS

    Stories on the brand’s uniqueness and how it was developed consistently featured in business stories in Forbes, Success Magazine, Career Contessa, Glitter Guide, among others.

    The conceptualized “Spiritual Awakening Pedicure” which consisted of an amped up pedicure combined with new age mind-body healing techniques resonated with the West Coast audience securing over 30 million impressions in the Hollywood Reporter, Byrdie, Los Angeles Times, Haute Living, famed YouTuber’s Clevver Style’s Beauty Trippin’ and more.

    Secured consistent mentions for the brand on Instagram with major social media influencers like @songofstyle, @thriftsandthreads, @alwaysjudging, @weworewhat, @laurenbushnell, @maraferreira, @walkinwonderland, @tayehansberry, @michelletakeaim, @eatsleepwear and more.

DR. MARINA PEREDO

  • Black and white portrait of a smiling woman with medium-length hair, wearing earrings, a lacy top, and jewelry, resting her chin on her hand.

    OBJECTIVES

    Raise the profile of the top NYC dermatologist nationally.

    Become the go-to media expert.

  • STRATEGY

    Created timely pitches to drive media attention such as on regenerative aesthetics or about Dr. Peredo’s favorite at-home beauty treatments during COVID.

    Arranged media appointments for a firsthand experience and influencer visits for organic social media coverage.

  • RESULT HIGHLIGHTS

    Featured consistently in top outlets such as InStyle, Allure, ELLE, Byrdie, WhoWhatWear, Insider, PopSugar, Martha Stewart Living, New Beauty, and many others.

    A pitch about Dr. Peredo’s favorite at-home beauty treatments resulted in 50 million impressions on outlets including TeenVogue, People, Women’s Health, Yahoo!, MSN, and more.

    NYC based influencers such as @jelena.nyc (432k), @chinaealexander (162k), @leckieroberts (227k) showcased their treatments across their Instagram channels.

CITY WINERY

  • View of a waterfront area with outdoor seating, a green building with large glass windows, and a city skyline with tall skyscrapers in the distance during sunset

    OBJECTIVES

    Create a national awareness of the City Winery brand within both the live music, food & wine and hospitality industry.

    Develop consistent messaging throughout all the City Winery venues to assist with the expansion from two locations to ten and still growing.

    Tell the business story behind the success of the brand.

    Generate organic influencer partnerships.

  • Close-up of a chrome beer tap handle mounted on a wooden bar.

    STRATEGY

    Highlighted all assets of City Winery to create the “perfect storm” for features in many different types of consumer media.

    Oversaw and assisted local PR teams for openings and ensure that the right media was targeted and the correct messaging communicated.

    Developed and designed format for the press materials that can be used for each venue to ensure consistency visually.

    Arrange trade deal with local area influencers.

  • City Vineyard sign near waterfront with umbrellas, tall skyscrapers including One World Trade Center in New York City skyline.

    RESULT HIGHLIGHTS

    Secured major business stories in high-level outlets including the The New York Times, Inc. Magazine, Forbes, Fortune, MSNBC, Bloomberg Businessweek and more.

    Assisted with five new venue openings including the first offshoot of City Winery called City Vineyard on Pier 26 in NYC.

    Upwards of 100 million media impressions were garnered off of the opening of City Vineyard with media including The New York Times, New York Magazine, Eater, New York Post, and more.

    Influencers frequently dined and experienced City Winery and organically posted as well as attended special events driving social buzz including @tourdelust, @foodagramerz, @tablefortwo.nyc, @mandy, @hungryhungry, @gilliehouston, and more.

ALOHILANI

  • Luxury hotel rooftop pool area with cabanas, lounge chairs, palm trees, and ocean view in the background.

    OBJECTIVES

    Continue buzz about this newly renovated Waikiki property beyond initial opening.

  • Sunset over the ocean with palm trees and an infinity pool in the foreground.

    STRATEGY

    Produce a compelling grand opening event to continue excitement.

    Create press worthy packages driving both media and consumer attention.

    Win industry accolades.

    Identify influencers to build chatter through social media.

  • A scenic aerial view of a tropical island with lush green mountains adjacent to a sandy beach and blue ocean, during sunset. An indoor photo shows a woman wearing a wide-brimmed hat standing on a balcony overlooking a city skyline, with the text "Hello O'ahu #Hawaii" overlayed.

    RESULT HIGHLIGHTS

    FGPR garnered media attention around the grand opening event in outlets like Associated Press, HI Luxury, Honolulu magazine, Honolulu Star Advertiser, Modern Luxury Hawaii, Hawaii News Now, KHON, KITV, Pacific Business News, Travel Weekly, and more.

    FGPR reintroduced the property to the media with more impactful brand messaging resulting in placements on MSN, Life & Style, Business Insider, Delta Sky, Sunset, Escape, Goop, Brit + Co, Travel Pulse, and more.

    FGPR developed a wellness centric package “Plant Your Intentions” that garnered media such as Vogue, Forbes, Elite Daily, American Way, Brides, Los Angeles Times, Hawaii magazine, Hawaii Insider Guide, and more.

    FGPR has arranged exchange trade stays with talent such as Riverdale’s Jordon Connor and Drew Ray Tanner. Violetta Komyshan, Hawaii 5-0’s Oliva Jordan, as well as top travel and lifestyle influencers such as @travelawesome, @belenhostalet, @ryanresatka, @mblockk, @neohumanity @claudia.cheng, and more.

    FGPR submitted Alohilani Resort for awards and they have won consecutive Conde Nast Reader’s Choice Best Hawaii Hotel, USA Today 10 Best New Hotels, Pacific Business News Pineapple Awards, Stella Awards, Smart Meetings Platinum Choice Awards, and more.

ADDITION ELLE

  • Two women posing against a distressed pastel green and yellow wall, wearing casual stylish outfits with graphic tops and white bottoms, one with sunglasses.

    OBJECTIVES

    Introduce the brand to the United States.

    Change the voice of the fashion community through the lens of what a real woman is.

    Boost sales for clothing and lingerie with new collection launches.

  • Group of women participating in a spin class, pedaling on stationary bikes in a gym setting.

    STRATEGY

    Align the brand with Ashley Graham, a then budding supermodel.

    Create the very first plus size lingerie fashion show with Ashley Graham as the star of the runway during New York Fashion Week.

    Speak to fashion editors about changing the ”plus size” conversation.

    Develop unique event concepts around new collection launches.

  • Model walking runway in black lace bodysuit at a fashion show with seated audience on either side.

    RESULT HIGHLIGHTS

    Ashley Graham’s first walk down the NYFW runway in Addition Elle lingerie created a viral frenzy garnering over 2 billion media impressions on top outlets like Good Morning America, Entertainment Tonight, Access Hollywood, E! News, Elle, Marie Claire, Paper Magazine, Refinery29, PopSugar, etc.

    Created concept for launch event of NOLA by Addition Elle activewear campaign with then on-the-rise plus size model Jorydn Woods. Partnered with Cycle House to create the “What Moves You?” ride to celebrate body positivity inviting influencers and media as well as the public garnering placements on Entertainment Tonight online, Just Jared, Racked, Style Bistro, Us Weekly, Yahoo and more.

    Continual placements about the brand were featured in top fashion publications such as InStyle, Cosmopolitan, Harper’s Bazaar, Elle, Nylon, Teen Vogue, V Magazine, Galore, etc.

IT’SUGAR

  • Colorful candy store with bright pink and orange tiled floor, shelves filled with candy and snack packages, and large pop art style posters of women on the walls.

    OBJECTIVES

    Position the brand as irreverent candy company within retail space.

    Tout company successes for the growing candy store chain both locally and nationally.

    Roll out new product releases and promote local store openings.

    Explore partnership opportunities.

  • A woman smiling while holding a large, colorful, ice cream sundae with a red gummy bear, rainbow sprinkles, and multi-colored mini marshmallows, with a pink and white background featuring the 'It's Sugar' logo.

    STRATEGY

    Crafted releases and story lines around new product launches and partnerships

    Drummed up excitement around local store openings.

    Pinpointed holidays, followed trends and explored opportunities to leverage.

    Worked with social media influencers to share candy creations with followers.

  • A large milkshake topped with whipped cream, colorful marshmallows, gummy bears, and sprinkles, with two rainbow-colored straws, shown from different angles in social media posts.

    RESULT HIGHLIGHTS

    Secured partnership with high profile restaurant Black Tap to create the “IT’SUGAR XL Gummy Shake” and execute an event with celebrities and social media stars that resulted in a media and consumer frenzy with lines around the block, nearly 140 million impressions and was all over social media on top food accounts like @dailyfoodfeed, @lafoodieguy, @foodwithmichele, @mrcookingpanda, and many more.

    The company CEO and Founder Jeff Rubin was featured in top business publications like Fortune, Entrepreneur, Bloomberg Businessweek, Inc., etc.

    Secured press locally across in the country for store openings in newspapers like Los Angeles Times, Washington Post, Miami Herald, Chicago Tribune, New York Post, New York Daily News, and many more.

    The press launch of Saturday Night Live 40th Anniversary candy line secured over 190 million media impressions with features on media outlets like The Today Show, USA Today, New York Times, People Magazine, O The Oprah Magazine, Time, Variety, Perez Hilton, Delish, Eater, etc.

    Positive buzz helped to bring interest and ultimately more financing towards the sale of the company.

DALAI LAMA

  • Dalai Lama placing a white shawl on a woman during a ceremony, with a man in a suit smiling in the background.

    OBJECTIVES

    FGPR was engaged by a nonprofit foundation to introduce His Holiness the 14th Dalai Lama in Los Angeles to address universal responsibility & alleviating inner turmoil through compassion in the 21st Century.

  • Group of people smiling and engaging in conversation at a professional event or conference, with a blue background and bright lighting.

    STRATEGY

    To ensure that his message was heard by as many people as possible, FGPR worked to publicize two different events – a public forum and a private event.

  • A man in blue shirt and glasses has his cheeks gently pinched by a person in red robes, while a woman seated nearby watches with curiosity. The setting appears to be a stage or performance area with an audience watching.

    RESULT HIGHLIGHTS

    FGPR secured over 50 high-level reporters and producers to attend the events, handled all media and coordinated interviews on and off the red carpet.

    As a result of FGPR’s work, the events garnered almost 300 million impressions in media all over the country, and the world.

ROW NYC

  • Modern living room with white sofa, brown pillows, glass coffee table, large potted plant, black and white framed photograph on wall, stacked books, and a white rug on dark wood flooring.

    OBJECTIVES

    Launch an entirely new brand to replace the storied old Milford Plaza in New York City.

    Create a timeline to roll out the assets of Row NYC to ensure a consistent buzz about the property including City Kitchen, CYC spin Studio, Glam & Go and Sugar Factory.

    Maintain excitement for the hotel nationally and internationally post launch.

  • A busy cafe with customers ordering at the counter, a display case of assorted donuts and pastries, and people sitting by the large windows, with modern industrial-style decor.

    STRATEGY

    Developed brand partnerships in line with hotel tagline “More New York Than New York”.

    Invited in key media in the hospitality, food & beverage and lifestyle space to experience the hotel for themselves.

    Created fun travel packages to sell to the media.

    Target Instagram influencers to stay at Row NYC and post.

  • Interior view of a cafe with a large window, four bar stools, and hanging lights, looking out onto a city street with buildings, cars, and neon signs.

    RESULT HIGHLIGHTS

    Conceived of the “Paparazzi Suite” inspired by famed celebrity photographer Ron Galella’s work, which resulted in hundreds of placements nationally and internationally with over 500 million impressions in publications including Vogue, OK! Magazine, and more.

    City Kitchen has been featured as “the place to eat in NYC” in USA Today, AMNY, NBC, InStyle.com, New York Times Magazine, Good Day New York, and more.

    Developed a partnership with New York Fashion Week designers to host events at the hotel which resulted in enormous buzz, over 100 million impressions and celebrity photos.

KUSH QUEEN

  • Brightly colored bath bombs in pink, blue, purple, and beige tones with a textured surface and scattered fragments.

    OBJECTIVES

    Position Kush Queen as the leading luxury cannabis brand in the space.

    Develop founder Olivia Alexander’s profile with the media as an expert in cannabis and a voice for the movement.

    Create a buzz around each product launch.

  • Person relaxing in a bubble bath with white flowers floating on the water.

    STRATEGY

    Arranged for “420 desksides” to introduce important editors and media to Olivia and the brand.

    Developed creative pitches and trends around new products.

    Created partnerships to elevate the brand and garner national media attention.

  • A hand holding a pink packet labeled KushQueen Gummies RX, showing hemp and CBD content, in front of a bowl of strawberries and a pitcher of lemonade with lemon slices.

    RESULT HIGHLIGHTS

    Garnered a continuous stream of press hits that lead to direct sales for the company.

    Highlighted products on media outlets that hit Kush Queen’s target demographic including PopSugar, Refinery29, BuzzFeed, Well + Good, WWD, and more.

    Secured a partnership with Bellacures, a luxury nail salon franchise with 6 locations throughout Los Angeles, and created The Canna-Cure, the first cannabis manicure pedicure service that created massive media attention securing over 30 million impressions. Top hits included: MSNBC, CBS/KCAL, Telemundo, The Today Show, The Hollywood Reporter, US Weekly, Angeleno, Time Out, High Times, Entity, and more.

    FGPR has successfully elevated the brand’s awareness through media placements resulting in over 50 million impressions worldwide that have led to Urban Outfitters picking up the brand, a partnership with alice + olivia, a front-page profile in the Los Angeles Times Style Section, and more.