Case studies
Our work.
Best-of lists, gift guides, product reviews and affiliate programs that put our clients where shoppers decide what to buy.
Human Touch
A 45-year wellness and recovery brand, kept on the lists shoppers check before they buy.
Results
- Regular placements in “best massage chair” and “best foot massager” roundups, seasonal gift guides and recovery coverage at Men’s Health, People, Forbes Vetted, Well+Good, Shape, Health, Good Housekeeping, NBC News, Yahoo Health, Athletech News and Garage Gym Reviews.
- We run Human Touch’s affiliate program end to end and have grown its publisher network substantially, with seasonal offers that feed directly into editorial coverage.
- Hands-on “I Tried It” reviews from editors who tested the products themselves.
- Monthly press releases that keep fresh, citable brand news in front of search engines and AI tools.
- Led the brand’s awards strategy, including a Red Dot Design Award win.
How we did it
The goal
- Build lasting editorial authority across massage chairs, foot massagers and recovery, with a focus on the best-of roundups that drive purchases.
- Grow an affiliate program that supports both sales and more editorial opportunities.
The strategy
- Steady, targeted outreach to commerce editors at wellness, lifestyle and gear publications, matching specific products to the roundups and guides they update.
- Pitch evergreen categories like best massage chairs and foot massagers year-round, plus gift guides and seasonal moments.
- Manage the affiliate program end to end: publisher relationships, commission structure and seasonal offers timed to the editorial calendar.
- Issue monthly press releases so search engines and AI tools have current, credible information about the brand.
The result
- Human Touch stays visible to shoppers who are researching, ready to buy and increasingly asking AI search for recommendations.
Giadzy
Giada De Laurentiis’s pasta and pantry brand, made a gifting go-to for shopping editors.
Results
- Gift guide inclusions at dozens of outlets, including Food & Wine, The Wall Street Journal Buy Side, TODAY, theSkimm, AOL, Prevention, Yahoo Shopping, PureWow, Sunset and The Strategist.
- Best-of features for Giadzy’s signature pasta at Food Network, Sporked, Delish and Yahoo.
- Founder-led features at Business Insider’s “Power Hours,” NBC Select’s “Talking Shop,” The Chalkboard Mag’s “Living Well” and Fine Dining Lovers.
- Expanded into wellness with a feature in EatingWell and inclusion in Prevention’s “Best Health Products of 2026.”
How we did it
The goal
- Giadzy launched with a large traditional PR agency, then brought us in for our digital and performance PR expertise.
- Grow the brand’s presence in shopping editorial so it stays in front of shoppers who are researching and ready to buy.
The strategy
- Build a one-year program around three editorial pillars: best-of features, gift guides and founder-led stories.
- Pitch Giadzy’s signature pasta and gift boxes to commerce editors ahead of each gifting season.
- Extend the brand into wellness coverage to broaden its relevance.
Rationale
An Australian cosmeceutical brand, building U.S. awareness after its American launch.
Results
- #3 The Tinted Serum was named Best Serum with SPF in the Oprah Daily Sun O-Wards.
- Shopping roundup placements at Men’s Health, Forbes, Byrdie, The Wall Street Journal Buy Side, Glamour, W Magazine, The Quality Edit and Well+Good, plus beauty writers’ Substacks.
- Expert commentary and founder stories at Who What Wear, mindbodygreen and Women’s Health, translating the brand’s clinical research, including an epigenetics study, into consumer-friendly science.
- Editor experiences that put the products in editors’ hands: signature facials at the spa at Equinox Hotels for TODAY, The New York Times, Page Six, CNN Underscored, Town & Country, Oprah Daily, Glossy and more, which landed Rationale in Marie Claire’s best facials in NYC.
- Trade coverage in BeautyMatter, Modern Aesthetics, American Spa, Spa & Beauty Today and more.
How we did it
The goal
- Rationale brought us in after launching in the U.S. with another agency. Our job was to build on that start and grow awareness with American beauty editors and shoppers, which is often the harder assignment.
The strategy
- Editor experiences: one-on-one meetings and facial appointments so editors could try the products first-hand.
- A New York media event built around the brand’s core message, how much the sun ages skin, with skin scans and a walkthrough of the Essential Six.
- Translate the brand’s research into consumer-friendly stories, with the founder and head of education as expert sources.
- Seed hero products with beauty and commerce editors for roundups and awards.
More from our work.
Brand launches, founder stories and creative campaigns across beauty, women’s health, wellness, hospitality, food and fashion.
Beauty
Bellacures
A Los Angeles nail salon, kept in the conversation for years with new services editors wanted to try.
Allure · InStyle · The Wall Street Journal
See results
- Nail trend features and expert commentary from the brand’s marketing director in Allure, InStyle, Harper’s Bazaar, ELLE, Teen Vogue, POPSUGAR, Parade, Real Simple, Bustle, NewBeauty, Brit + Co, The Zoe Report and the New York Post.
- Business coverage of the brand and its founder in The Wall Street Journal, Business Insider, Forbes and Success Magazine.
- Best-of lists for Los Angeles nail salons, including DeuxMoi, LA Magazine and Byrdie.
- New services we concepted to keep the brand in the news: the Spiritual Awakening Pedicure (The Hollywood Reporter, Los Angeles Times, Haute Living), virtual reality manicures and pedicures, and The Canna-Cure with Kush Queen.
Women’s health
Inertia
A Korean period care brand’s U.S. introduction, built on founder interviews and brand credibility.
TIME · Beauty Independent · WWD · BeautyMatter
See results
- Prism pads named to TIME’s Best Inventions of 2026.
- A feature story in Beauty Independent on the brand’s U.S. launch, plus coverage in Women’s Wear Daily and BeautyMatter.
- Founder interviews in FemTech Insider, Future Femme Health, FemTech World and Authority Magazine.
- Trade coverage in Nonwovens Industry and Tissue Online on the plant-based technology behind Prism pads.
- A six-month program focused on brand credibility and founder visibility, not commerce or affiliate.
Wellness
Kush Queen
A luxury cannabis brand and its founder, positioned for national press, an Urban Outfitters pickup and an alice + olivia partnership.
Los Angeles Times · Refinery29 · WWD
See results
- Product coverage in POPSUGAR, Refinery29, BuzzFeed, Well+Good and WWD.
- A front-page profile in the Los Angeles Times Style section.
- The Canna-Cure with Bellacures, the first cannabis manicure and pedicure, featured on TODAY, MSNBC, CBS and The Hollywood Reporter.
- Press that helped lead to an Urban Outfitters pickup and an alice + olivia partnership.
Hospitality
City Winery
Business stories and opening support as City Winery grew from two venues to ten.
The New York Times · Forbes · Bloomberg Businessweek
See results
- Business stories in The New York Times, Inc., Forbes, Fortune, MSNBC and Bloomberg Businessweek.
- Support for five new venue openings, including City Vineyard on Pier 26, covered by The New York Times, New York Magazine, Eater and the New York Post.
- Consistent messaging and press materials across venues as the brand grew from two locations to ten.
Food
IT’SUGAR
The XL Gummy Shake with Black Tap, a Saturday Night Live candy launch and founder features.
TODAY · Fortune · People
See results
- Created the IT’SUGAR XL Gummy Shake with Black Tap, with a launch event that drew lines around the block.
- A Saturday Night Live 40th anniversary candy line covered by TODAY, USA Today, The New York Times, People and Time.
- Founder features in Fortune, Entrepreneur, Bloomberg Businessweek and Inc.
- Store opening coverage in the Los Angeles Times, Washington Post, Miami Herald and Chicago Tribune.
Fashion
Freedom Moses
A U.S. launch for the slide sandal brand, with a steady stream of lifestyle coverage.
InStyle · Harper’s Bazaar · Cosmopolitan
See results
- Launched the Israeli footwear brand in the U.S. during the pandemic.
- A continuous stream of stories in InStyle, Harper’s Bazaar, Cosmopolitan, Who What Wear, HuffPost, POPSUGAR, Shape, Bustle and Insider.
- Trend storylines that positioned the slides as the most comfortable new shoe of the season.
Past and present clients.
Looking for a brand like yours?
We have more case studies across beauty, wellness, food, fashion and home. Tell us your category and we’ll send the ones that fit.
Ask for more case studies