Our team.
Senior-led and hands-on. You work directly with the people who run the agency, not a rotating junior team. For more than 20 years we’ve helped consumer brands get into the press and onto the lists shoppers trust: national media, product reviews, gift guides, awards and affiliate programs that turn coverage into sales.
- Since 2003
- Focused on consumer brands
- PR + affiliate under one roof


Michelle Fox Sawyer
Michelle founded the agency in 2003. With a master’s in psychology, she knows what gets people interested, how to hold their attention and when the timing is right, then builds the story editors want to run. She’s the agency’s ideas person and its closer: she finds the angle and doesn’t let go until it runs.
Lauren Vultee
Lauren leads the agency’s client work and strategy. She has run our accounts for 15 years: she sets the plan, keeps every pitch, deadline and report on track, and listens closely to what each brand needs. She also leads our affiliate practice.

