Lifestyle PR

Lifestyle PR for the brands people love to share.

Food, home, beauty and entertaining. The things people buy for themselves, give as gifts and post about. We get them into the gift guides, best-of lists and magazines your customers already read.

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The Wall Street JournalELLE DecorBetter Homes & GardensHarper's BazaarLA MagazineReal SimpleThe KnotPage SixPOPSUGARCountry LivingThe SpruceLiving Etc The Wall Street JournalELLE DecorBetter Homes & GardensHarper's BazaarLA MagazineReal SimpleThe KnotPage SixPOPSUGARCountry LivingThe SpruceLiving Etc
What we do

How we get lifestyle brands noticed.

Wrapped gift boxes beside a Christmas treeGift guides

The holiday guides

Food, home and beauty make great gifts, and editors plan their guides months ahead. We get the right product to the right editor early.

Giadzy: WSJ Buy Side best food gifts

Revel Rouge tablescape with yellow roses and crystalEntertaining

Tables editors want to shoot

A beautiful table tells a story on its own. We pitch the party, the theme and the person behind it.

Revel Rouge: ELLE Decor's Oscars party, Better Homes & Gardens' White Lotus dinner party

Fresh pink manicureAwards

The awards that matter

A win gives shoppers a reason to try you, and you get to say it for years.

Bellacures: LA Magazine Best of Beauty, Angeleno's best pedicure

A couple shopping online together on the couchBest-of lists

The lists shoppers check

When someone searches "best recliner," they land on a list. We get products tested and onto those lists, and keep them there.

Human Touch: Better Homes & Gardens, The Spruce, Real Simple

Friends laughing at something on a phoneBuzz

The fun stuff, too

Page Six, Deuxmoi, the wedding sites. Sometimes the right mention is the one people share with their friends.

Revel Rouge: Page Six, The Knot. Bellacures: Deuxmoi, Harper's Bazaar

Awin
+ Impact

Coverage you can track

We run our clients' affiliate programs alongside the PR, so every placement can link to a sale and you can see what the coverage actually earns.

A warm, styled living room
Who we work with

Brands that make life a little nicer.

Consumer lifestyle brands, DTC and retail, from food and home to beauty and entertaining. We're in New York and Los Angeles, and our clients sell across the country.

Food + giftingHome + furnitureBeauty + nailsEntertainingWeddingsHospitality
Questions we get

Good questions.

What counts as a lifestyle brand?

Anything people bring into their homes and daily lives: food, home goods, furniture, beauty, entertaining, travel and gifts.

Do you only work with New York brands?

No. We're based in New York and LA, and most of our clients sell nationally.

How do you measure results?

By placements in the outlets your customers read, and by affiliate sales we can track back to that coverage.

When should we start on holiday gift guides?

Earlier than you think. Print guides close in the summer, but online guides and Black Friday roundups keep changing through December.

Want to be in the gift guide?

Tell us about your brand and we'll tell you where it belongs.

Book a call