A boutique PR agency in New York for consumer brands.
We've been getting consumer brands into the press since 2003. Our focus is the coverage shoppers read right before they buy: best-of lists, gift guides, awards and reviews. We run affiliate programs alongside the PR, so you can see what that coverage sells.
PR that shows up where shoppers decide.
Most consumer PR stops at "we got you mentioned." We go after the placements that move product, and we keep you on them when they're updated.
Best-of listsThe lists shoppers check
When someone searches "best" anything, they land on a list. We get products tested and onto those lists, and keep them there when the lists are refreshed.
Forbes, Fortune, Real Simple, NYT Wirecutter
Gift guidesThe holiday guides
Gift guides are planned months ahead. We pitch the right product to the right guide early, then follow up through Black Friday and Valentine's Day.
WSJ Buy Side, HuffPost, The Guardian, ABC stations in seven markets
AwardsThe awards that matter
A win gives editors and shoppers a reason to trust you, and you get to say it for years.
Oprah Daily Sun O-Wards, LA Magazine Best of Beauty, Vogue
Expert voicesFounders and experts in the story
Reporters need people they can quote. We put founders, doctors and specialists in front of the writers covering their field.
Fox News, New York Post, ELLE Decor, Better Homes & Gardens
FeaturesStories, not just mentions
Launches, trend pieces and founder profiles that give a brand room to explain itself.
The Wall Street Journal, Us Weekly, Marie Claire, National Geographic
+ Impact
Coverage you can track
We run our clients' affiliate programs alongside the PR, so every placement can link to a sale and you can see what the coverage actually earns.
Senior people on every account.
You work directly with the two people who run the agency, not a rotating junior team. We're in New York and Los Angeles, and our clients are consumer brands that sell across the country, DTC and retail.
Good questions.
Do you only work with New York brands?
No. We're based in New York and Los Angeles, and most of our clients sell nationally.
What does a PR agency in NYC cost?
It depends on what you need: commerce PR, affiliate, or both. Book a call and we'll give you a straight answer for your brand.
How soon will we see coverage?
It follows the editorial calendar. Reviews and best-of lists can move within weeks. Holiday gift guides are pitched months ahead, so the earlier we start, the more guides we can reach.
Do you handle affiliate too?
Yes. We set up and run programs on Awin, Impact and Linkby, so the coverage we land can be tracked to sales.
Want to be on the list?
Tell us about your brand and we'll tell you which lists you belong on.
Book a call