Press that sells.
We pair commerce PR with affiliate management, so coverage lands where shoppers decide and can be tracked to a sale.
Four ways we make it happen.
Best-of lists & gift guides
Sustained outreach to the commerce editors who write and refresh the roundups in your category: best-of lists, ones-to-buy and seasonal gift guides. We pitch specific products for specific lists, send samples for testing, and work each editor’s calendar months ahead.
Affiliate program management
We set up and run your affiliate program on Awin, Impact or Linkby: recruiting publishers, setting commissions and coordinating promotions. Most major commerce publishers want a brand on an affiliate network before they will include it, so this is what opens the door to the lists.
Awards & accolades
Editorial awards are best-of lists with a trophy: the ones run by magazines and shopping editors, judged on the product. We find the ones that fit your category, track the deadlines and write the entries. A recent client win: Best Serum with SPF at the Oprah Daily Sun O-Wards.
Media relations
Features, broadcast, founder profiles and launches. Traditional PR is where we started in 2003, and we have placed clients in The New York Times, Forbes, Fortune, Vogue and Bloomberg Businessweek.
Our clients have been featured in
